BeDazzle-Do – Redefining the Meaning of Diva

Recently my daughter, her best friend and I went to a special Back-to-School event sponsored by Kohls and Children’s Healthcare of Atlanta.

One of the fun activities being offered was to get your hair created in a fun and crazy style by the creative duo of BeDazzle-Do.

Well, my daughter absolutely loved her hair. It was the highlight of her day! She even wanted to sleep in it that night, but quickly realized it would be a little difficult.

Little did I know that these fun and whimsical hairstyles had a much more symbolic meaning.

The d.i.v.a. Girlz Program

While speaking with the owners, Traci Fields and Tosha Mobley, I soon realized that their BeDazzle-Do hair art & design studio was much more than just hair bows, lots of colorful hair accessories and plenty of razzle-dazzle. It was all about empowering girls to have positive self-esteem and self-worth.

Beyond the pretty and artistic hairstyles, BeDazzle-Do is on a mission to redefine the meaning of ‘diva’ into a more positive and encouraging message. Not only does each girl get a fun and unique hairstyle, they also receive an encouraging message.

By creating their d.i.v.a. Girlz program, Bedazzle-Do is transforming what it means to be a ‘diva’.

The d.i.v.a. Girlz – Deidre, Inca, Vinnie, and Aja – each represents being Diverse, Involved, Value-driven, and Active. All of these characteristics are the cornerstone of Bedazzle-Do’s mission.

And this empowering message to girls is more important than ever before.

Listen to their Online Radio Show, The d.i.v.a. Download

Looking beyond their hair design studio, BeDazzle-Do is also seeking to reach an even larger audience with their weekly online radio show, The d.i.v.a. Download with Traci & Tosha (Woohoo Radio Network, Tuesdays from 7-8pm Eastern).

Each week, their radio show features interviews with informative guests, experts and authors to discuss topics important to the parents of tween girls.

There’s also a segment featuring interviews with moms and their tween daughters to discuss the latest issues effecting their everyday lives.

Redefining the Meaning of Diva

From their creative hair designs to their informative radio show, BeDazzle-Do is determined to give the word ‘diva’ a new meaning. Diva can now mean empowerment, positive self-esteem and self-worth.

As you can see, BeDazzle-Do is so much more than hair bows and fancy hairstyles.

For more information about their hair art & design studio, the d.i.v.a. Girlz program, or their online radio show, The d.i.v.a. Download, please visit



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Published on: September 5, 2013

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